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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Negotiation Skill Training
Friday
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September 
27
 at 
7:00pm
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Starting your own business and picking the right niche in no time

Negotiation Skills Training is essential for all business owners, salesmen, consultants, managers and employees. It is always useful to learn how to properly negotiate with others. The process of negotiation is a necessary tool in any negotiation, whether you are buying or selling something. Learning how to properly negotiate means being able to make sound arguments, counter offers and get your point across clearly to another party. Learning how to properly negotiate can be helpful in many situations, including life, marriage, the workplace and nearly every other situation that you could think of.

Negotiation Skills Training is also important if you want to deal with an employee or business partner who is very demanding and pushy. If you are having difficulty making your point in a sales negotiation, then it is time for you to consider Negotiation Skills Training course. It is always important to know how to communicate effectively so that you can effectively negotiate. Learning to properly communicate is not something that you are born with, it takes practice and learning. There is no way to learn how to properly communicate if you don't learn from experience how to negotiate. Therefore taking a Negotiation Skills Training course is vital to your success in sales negotiations.

During a Negotiation Skills Training course you will learn tactics such as the pinch, the eye roll, the eye contact deflection and more. You will also learn how to properly talk with others and how to properly lead them as well. In fact, learning the proper tactics is one thing, but developing effective tactics is where the real skill-set comes into play. When you take a Negotiation Skills Training course, you will develop your own tactics based on how you have been successful in negotiations in the past. Therefore, you will be ready to negotiate any type of negotiation and are prepared to apply your own personal style in the negotiating process.

During your Negotiation Skills Training course you will learn the importance of being prepared, this means that you should be well prepared for all possible outcomes and you should be able to figure out how you can best approach each situation based on the information that you have gathered. Furthermore during your Negotiation Skills Training class, you will learn the importance of having a clear direction, you should have a clear goal and direction that you are heading to. This may seem simple and obvious to some negotiators, but many do not know where to start when negotiating. Being able to clearly define what your goals are, as well as your tactics for achieving those goals is very important. When you are well prepared and when you have clearly defined your goals you are much more likely to reach those goals in negotiations and you are much more likely to get your needs met in negotiations.

Another important element that you will find in Negotiation Skills Training classes is how to effectively communicate the requirements and expectations of both parties. Communication is very key when trying to reach agreement, as many people fail in negotiations because they do not communicate well or do not communicate their needs or concerns clearly. By taking Negotiation Skills Training courses you will learn how to effectively communicate with the other party to reach a mutually beneficial outcome.

The fourth and final topic that you will learn in the Negotiation Skills Training class is how to use the court room and other types of negotiations to your advantage. There are many instances when it is not necessarily in the best interest of one party or another to bring a case to court in order to negotiate a problem or to resolve an issue. If a similar situation arose two years ago, would you have done anything different? The only way to know is by reviewing Negotiation Skills Training, you will learn the importance of using other forms of negotiation tactics and you will learn ways to use the court system effectively as well.

In addition to learning the importance of clearly articulating your needs and objectives in Negotiation Skills Training classes, you will also learn the importance of a good negotiation model. A good negotiation model is simply a pattern or a guideline that people follow in all sorts of negotiations. The essence of the model is that if you follow the negotiations step-by-step, there is a better chance that both sides will get what they want. It is always easier to reach a compromise on both sides if you are both working in the same general direction rather than trying to find a specific goal in Negotiation Skills Training classes.

Negotiation Skills Training courses are a great way to improve your skills as a negotiator and as a person who can successfully conduct negotiations. By taking the time to review and complete Negotiation Skills Training courses you are showing to your employer, your peers, and even potential business partners that you are serious about the career that you choose to enter. You will be able to demonstrate to them that you are committed to a long-term career within the negotiation field. By taking the time to learn the ins and outs of negotiations, you will be prepared for much more challenging jobs and negotiations in the future. You will gain valuable negotiating skills that can serve you well throughout your career and you can also benefit from the confidence that you will gain from successfully completing the coursework.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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